S-E-R, (Stockholms Enskilda Reklambyrå AB) was founded  in 2000 by me, Lasse Eklöf. I have over 25 years of experience as an Art Director and Photographer with various advertising agencies, both as an employee and as part owner.

S-E-R offers Photography, Graphic Design and Production, either standalone or as a package. My agency background ensures I maintain focus on each project’s objective, commercial needs, and target market  whether it is a photo, brochure, packaging, corporate design or any other deliverable. For those areas outside my expertise, such as copywriting, account management, web production, or printing, I can provide reliable references for specialists within my professional network.


I am a member of The Swedish Photographers Association (SFF), designated as an "Authorized Photographer for Delivery of Digital Images."



Lasse Eklöf


Photographer and Art Director


Lasse Eklöf
Photo: Stefan Almers